{"id":798,"date":"2026-03-29T09:35:48","date_gmt":"2026-03-29T07:35:48","guid":{"rendered":"https:\/\/www.jinkoba.com\/towr-sav\/?post_type=wiki&p=798"},"modified":"2026-03-30T16:54:51","modified_gmt":"2026-03-30T14:54:51","slug":"quel-est-le-role-dun-manager","status":"publish","type":"wiki","link":"https:\/\/www.jinkoba.com\/towr-sav\/wiki\/management\/quel-est-le-role-dun-manager\/","title":{"rendered":"Quel est le r\u00f4le d’un manager ?"},"content":{"rendered":"\n

Le manager est le plus proche partenaire professionnel d’un artiste. Son r\u00f4le est \u00e0 la fois transversal et strat\u00e9gique : il conseille, oriente, coordonne et repr\u00e9sente. L\u00e0 o\u00f9 les autres acteurs de la fili\u00e8re (booker, label, attach\u00e9 de presse, \u00e9diteur) interviennent chacun sur un domaine pr\u00e9cis, le manager est pr\u00e9sent sur l’ensemble du projet et en assure la coh\u00e9rence globale.<\/p>\n\n\n\n

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Ce que fait un manager<\/h2>\n\n\n\n

Les missions d’un manager se r\u00e9partissent en deux grandes fonctions.<\/p>\n\n\n\n

La repr\u00e9sentation<\/strong> : le manager est l’interlocuteur des autres professionnels au nom de l’artiste. Il recherche des partenaires, examine et n\u00e9gocie les contrats, d\u00e9fend les int\u00e9r\u00eats de l’artiste dans ses relations avec les labels, les tourneurs, les \u00e9diteurs, les attach\u00e9s de presse et tous les autres acteurs de l’industrie. Il joue aussi un r\u00f4le de m\u00e9diateur : les professionnels de l’industrie raisonnent souvent de fa\u00e7on plus \u00e9conomique que les artistes, et le manager traduit les deux discours pour pr\u00e9server la relation.<\/p>\n\n\n\n

Le d\u00e9veloppement de carri\u00e8re<\/strong> : le manager \u00e9labore une strat\u00e9gie sur le long terme, coordonne l’ensemble des partenaires professionnels pour que leurs actions soient coh\u00e9rentes et compl\u00e9mentaires, g\u00e8re l’agenda et les relations de presse, et accompagne l’artiste dans ses d\u00e9cisions artistiques et \u00e9conomiques.<\/p>\n\n\n\n

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Les diff\u00e9rents profils de managers<\/h2>\n\n\n\n

Il n’existe pas un seul type de manager. Le niveau d’implication et les missions varient selon le stade de d\u00e9veloppement de l’artiste.<\/p>\n\n\n\n

Pour les projets \u00e9mergents, le manager joue souvent un r\u00f4le polyvalent : en l’absence d’\u00e9quipe constitu\u00e9e, il peut assumer provisoirement des fonctions normalement d\u00e9volues \u00e0 d’autres professionnels (premiers pas en booking, promotion de base, structuration du projet) tout en cherchant \u00e0 constituer progressivement un entourage professionnel adapt\u00e9.<\/p>\n\n\n\n

Pour les projets d\u00e9j\u00e0 rep\u00e9r\u00e9s et entour\u00e9s, le manager se concentre sur la coordination des diff\u00e9rents partenaires, la vision strat\u00e9gique et la gestion administrative du projet.<\/p>\n\n\n\n

\n\n\n\n

La r\u00e9mun\u00e9ration et le contrat<\/h2>\n\n\n\n

Le manager est r\u00e9mun\u00e9r\u00e9 \u00e0 la commission sur l’ensemble des revenus de l’artiste. En France, le taux l\u00e9gal est plafonn\u00e9 \u00e0 10% du montant brut des r\u00e9mun\u00e9rations, avec possibilit\u00e9 de le n\u00e9gocier \u00e0 15% si des missions particuli\u00e8res le justifient. Cette commission est soumise \u00e0 la TVA.<\/p>\n\n\n\n

La relation entre l’artiste et le manager se formalise par un mandat de gestion de carri\u00e8re<\/strong>, qui pr\u00e9cise la dur\u00e9e et l’\u00e9tendue g\u00e9ographique du mandat (g\u00e9n\u00e9ralement exclusif), la r\u00e9mun\u00e9ration de l’agent, et la d\u00e9finition pr\u00e9cise de ses fonctions. Parmi celles-ci : la d\u00e9fense des activit\u00e9s et int\u00e9r\u00eats professionnels de l’artiste, l’assistance et la gestion de carri\u00e8re, la recherche et la conclusion de contrats de travail, la promotion de la carri\u00e8re, et la n\u00e9gociation et v\u00e9rification des contrats.<\/p>\n\n\n\n

\n\n\n\n

Manager et agent : quelle diff\u00e9rence ?<\/h2>\n\n\n\n

Depuis 2010, le management est l\u00e9galement assimil\u00e9 au m\u00e9tier d’agent artistique en France. Les deux termes subsistent toutefois, car ils recouvrent des r\u00e9alit\u00e9s diff\u00e9rentes : l’agent se concentre sur la repr\u00e9sentation et la recherche de contrats, l\u00e0 o\u00f9 le manager s’implique plus largement dans l’ensemble du d\u00e9veloppement de la carri\u00e8re, incluant la strat\u00e9gie, la promotion et la coordination.<\/p>\n\n\n\n

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Point de vigilance<\/h2>\n\n\n\n

Une erreur fr\u00e9quente consiste \u00e0 confondre le r\u00f4le du manager et celui du booker. Trouver des dates de concert n’est pas la mission du manager : c’est celle du tourneur ou du booker. Le manager a plut\u00f4t pour mission de trouver le bon booker pour l’artiste, puis de coordonner leur relation. Confier cette confusion \u00e0 son manager peut cr\u00e9er des attentes mal calibr\u00e9es et nuire \u00e0 la relation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le manager est le plus proche partenaire professionnel d’un artiste. 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