{"id":776,"date":"2026-03-29T09:23:11","date_gmt":"2026-03-29T07:23:11","guid":{"rendered":"https:\/\/www.jinkoba.com\/towr-sav\/?post_type=wiki&p=776"},"modified":"2026-04-01T16:46:33","modified_gmt":"2026-04-01T14:46:33","slug":"le-kit-promo-epk","status":"publish","type":"wiki","link":"https:\/\/www.jinkoba.com\/towr-sav\/wiki\/promotion\/le-kit-promo-epk\/","title":{"rendered":"Le kit promo (EPK)"},"content":{"rendered":"\n

Le kit promo, aussi appel\u00e9 Electronic Press Kit (EPK), est le dossier de pr\u00e9sentation que l’artiste remet aux m\u00e9dias, aux professionnels et \u00e0 tout interlocuteur qui souhaite en savoir plus sur le projet. C’est la carte de visite professionnelle du projet musical : il doit \u00eatre complet, clair, et directement utilisable par les journalistes et programmateurs qui le re\u00e7oivent.<\/p>\n\n\n\n

\n\n\n\n

Ce qu’il contient<\/h2>\n\n\n\n

Un kit promo complet comprend les \u00e9l\u00e9ments suivants.<\/p>\n\n\n\n

La biographie<\/strong> : pr\u00e9sentation de l’artiste en plusieurs versions (longue pour les dossiers de presse, courte pour les programmes de concert, ultra-courte d’une phrase pour les r\u00e9seaux sociaux). R\u00e9dig\u00e9e \u00e0 la troisi\u00e8me personne, factuelle, sans superlatifs.<\/p>\n\n\n\n

Les visuels<\/strong> : photos professionnelles en haute d\u00e9finition (minimum 300 dpi pour la presse), avec les cr\u00e9dits photographes associ\u00e9s. Au moins une photo de sc\u00e8ne et une photo portrait.<\/p>\n\n\n\n

Les liens d’\u00e9coute<\/strong> : un lien vers les titres repr\u00e9sentatifs du projet (Spotify, SoundCloud, lien priv\u00e9 en avant-premi\u00e8re). Limiter \u00e0 trois titres maximum pour ne pas noyer l’interlocuteur.<\/p>\n\n\n\n

Le communiqu\u00e9 de presse<\/strong> : document d’une page maximum annon\u00e7ant l’actualit\u00e9 du projet (sortie, concert, tourn\u00e9e), r\u00e9dig\u00e9 dans un style journalistique.<\/p>\n\n\n\n

Les revues de presse existantes<\/strong> : extraits des articles et chroniques d\u00e9j\u00e0 publi\u00e9s, avec les noms des m\u00e9dias et les citations les plus pertinentes.<\/p>\n\n\n\n

Les r\u00e9f\u00e9rences et actualit\u00e9s<\/strong> : premi\u00e8res parties r\u00e9alis\u00e9es, tremplins remport\u00e9s, structures qui soutiennent le projet, dates de concerts \u00e0 venir.<\/p>\n\n\n\n

Les coordonn\u00e9es<\/strong> : nom de la personne \u00e0 contacter, email, num\u00e9ro de t\u00e9l\u00e9phone, liens r\u00e9seaux sociaux, site internet.<\/p>\n\n\n\n

\n\n\n\n

Les diff\u00e9rents formats<\/h2>\n\n\n\n

Le kit promo peut se pr\u00e9senter sous forme de PDF envoy\u00e9 par email, d’une page web d\u00e9di\u00e9e (Wix, site internet de l’artiste), ou d’une combinaison des deux. La version PDF est pratique pour les envois cibl\u00e9s. La version web permet de renvoyer facilement vers une page toujours \u00e0 jour.<\/p>\n\n\n\n

\n\n\n\n

Point de vigilance<\/h2>\n\n\n\n

Un kit promo doit \u00eatre mis \u00e0 jour r\u00e9guli\u00e8rement. Un dossier qui pr\u00e9sente des informations obsol\u00e8tes (ancienne photo, dates d\u00e9pass\u00e9es, liens cass\u00e9s) donne une image n\u00e9glig\u00e9e du projet. Avant chaque nouvelle campagne de promotion, il faut v\u00e9rifier que tous les \u00e9l\u00e9ments sont actualis\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le kit promo, aussi appel\u00e9 Electronic Press Kit (EPK), est le dossier de pr\u00e9sentation que l’artiste remet aux m\u00e9dias, aux professionnels et \u00e0 tout interlocuteur […]<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"bureau":[32],"categorie_wiki":[26],"class_list":["post-776","wiki","type-wiki","status-publish","hentry","bureau-marketing","categorie_wiki-promotion"],"yoast_head":"\nLe kit promo (EPK) - 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